LinkedIn Ads

Can I create an ad campaign on LinkedIn?

Google and Facebook are both great platforms to create ads for your business, but LinkedIn connects you with the world’s largest audience of distinguished professionals! Create your own ads on LinkedIn’s self-service ad campaign.

How many types of ads can I use?

There are four different types of ads available for you to use in your campaign: Text Ads, Message Ads, Sponsored Content, and Dynamic Ads.

Text Ads

Text Ads are simple but effective! Text ads are pay-per-click (PPC) or cost-per-impression (CPM). Text ads allow you to:

• Target your audience with your message
• Pay for only the ads that work – PPC or CPM
• Create your own ads in minutes

Message Ads

Reach your prospects on LinkedIn Messaging! Message ads allow you to:

• Direct message and talk directly to your prospects
• Create stronger engagement
• Calculate the value you’re getting by seeing which companies are taking action

Sponsored Content

Sponsored Content shows up directly in the feed of the target audience you want to reach. There are three different formats: single images ads, video ads, and carousel ads. Sponsored Content allows you to:

• Use profile-based data to target your audience
• Reach your audience across desktop and mobile feed
• Create and drive leads, build your brand, and stay in front of your prospects

Dynamic Ads

Dynamic Ads allow you to become more creative and personalize your ads. LinkedIn profile data- photo, company name, title- is used to create more targeted ads

Here are the three formats of Dynamic Ads:

• Spotlight Ad: Spark an action by advertising for an event or new product
• Follower Ad: Drive and promote members to follow your Linked In page
• Jobs ad: Personalize ads to reach relevant applicants